Marketing Collateral
Consumers—especially online users—are less tolerant then ever when it comes to marketing and advertising. What’s your tactical response, especially given that everything you do is now marketing?
I examine product and branding from both sides: your business goals, and your customers’ needs (mostly wants). I push you hard to distill a crisp message and deliver it as simply as possible—two things that companies typically have a hard time doing for themselves.
• Copywriting that is human and comprehensible.
• White papers for manufacturing and technology products.
• Adwords strategy, creation, and campaign management.
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